Many companies—in order to get an advantage over their competitors or for other reasons—take advantage of consumers by fraudulently or deceptively attributing qualities to their products that do not exist. Or they do not inform consumers that their products contain potentially harmful ingredients. These issues are particularly acute for health products and those for infants and toddlers.

Typically, false advertisers operate on a massive scale, leading consumers to pay higher prices for products. While these deceptive practices often have small incremental impacts on individual transactions, they have a cumulative impact on consumers’ ability to make ends meet and encourage consumers to put their hard-earned money into the pockets of massive corporations that treat deception as business as usual. This is where class actions are so important. By pooling the relatively small injuries of consumers together, class actions can hold corporations responsible, force changes to their business practices, and make them disgorge ill-gotten gains.

Representative Matters